Zhongtian estate number simultaneously, urged rapid development management system
Based on the needs of long-term development, Guangdong Zhongtian Real Estate Co., Ltd. has made in-depth and meticulous revisions to the strategic planning for the next period of time, re-clarifying the development direction, the core capability improvement path and the improvement of management level, and further improving management for the company. The system has laid a solid foundation. The newly revised "Chongtian Real Estate "25th Five-Year Development Strategy" also kicked off the promotion of real estate management system in 2011.
According to the strategy, the company has set the management system upgrade to four stages, namely: process, standardization and quality; quantitative management; refined management; brand building. The aim is to establish an orderly and responsible management system through various targeted improvement measures, and to lay a solid foundation for the rapid transformation of the company and rank among the well-known real estate brands. Up to now, the first phase of work is progressing steadily.
In this process, by drawing on the successful experience of rapid transformation of real estate companies such as Zhonghui, Huijing, Dongtian and Century City, the company decided to conduct external management team to implement management consulting and build an efficient management platform with the help of “outside brain”. At the end of last year, the management consulting consultation led by the administrative personnel department was launched in full swing, with the well-known consulting companies such as Hanweite, Peking University, Zhenglue, and Jun, Avenue Boyi, Towers Wyatt, Saip, etc. The current management confusion has collided and further opened up the management awareness of the company's management. At the same time, based on the on-the-spot investigation of some consulting companies, the three major contents of the company's management improvement in 2011 (as shown in the following figure) were initially determined to realize the company's future responsible, orderly and effective management mode. It can be quickly copied during the company's expansion.
At the same time, the company also plans to use BSC (balanced scorecard) and OA office platform as the information technology support for the sound operation of the company's management system, establish a performance appraisal system suitable for real estate companies, so that the company's employees' performance evaluation is more scientific and objective. And just.
The so-called BSC is a performance appraisal tool widely used by many large real estate companies (as shown below). It can scientifically evaluate the performance of employees from four dimensions: finance, customer, internal and learning growth, and achieve objective and fair results. The assessment indicators are quantifiable and effective. The tool tool can also be used as an important tool for the board of directors to evaluate the company's financial profit and the company's high-level work performance.
In addition, as the foundation of the information platform, the OA office system is also an important part of the management system. At the end of February this year, the company exchanged and discussed with the five suppliers of Lanling, UFI, Jindie, Xieda and Fanwei, respectively, from the existing cost system and financial system to the establishment of the office OA platform. OA collaborative office, marketing manpower property system management, and then all systems are highly integrated and deepened, and establish a perfect ERP system based on real estate development, sales and property management business, including internal communication and knowledge management, decision support and other content. Provide scientific data information for company decision-making, achieve efficient organization, and enhance management's monitoring of the organization. At present, the specific implementation of this work is in full swing.
